Social Media Content System

A month of captions, a voice guide, a content calendar. The whole system so your posts stop sounding like they came from three different people in three different moods.

About this service

The biggest problem with most small business social content is not the quality of any individual post. It is the inconsistency. Posts written on Monday sound different from posts written on Friday. Some feel educational, some feel promotional, some feel like a personal diary entry, and none of them feel connected to each other or to the rest of the brand.

A social content system solves for consistency first. Before we write a single caption, we establish the voice rules, the content pillars, the ratio of educational to promotional to personal, and the specific phrasings and tone markers that make your captions sound recognisably like you at your best.

The monthly package includes thirty days of captions structured across your chosen content pillars, sized for your primary platform, and written in a voice that could have come from you rather than from a copywriter trying to sound like you. We also deliver a one-page voice guide so you or a team member can create additional content that stays consistent.

We write for Instagram, LinkedIn, Facebook and Pinterest. We do not write for TikTok scripts, but we can write the hook and caption text if video is part of your strategy.

What is included